Netflix Supercharges Ad Stack With Amazon & Yahoo Data, Early Tests Show 75% Lift

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...
Best Media Info

Netflix adds new targeting and measurement tools to ads suite

New features include expanded audience targeting through Amazon DSP and Yahoo DSP and the introduction of a Conversion API to ...
The Atlantic

Netflix Made It Harder to Find Out Which Movies Will Vanish in 'Streamageddon'

Netflix made some changes to its public API Monday night that make it harder to figure out which movies are going to be taken off the service. The company will no longer provide the expiration date of ...
MLive

Netflix changes API program, breaks some third-party functionality

Netflix has announced changes to its API program that will render some third-party services useless. Starting today, third-party developers will no longer be able to export a user's viewing and rating ...
Gizmodo

Netflix to Open API and Databases to the Public

Netflix will introduce their API to the public tomorrow at the Experience AJAX conference, and according to ReadWriteWeb, it will allow free access to movie data and stats stored on their servers.