The 2026 Grammy Best New Artist category showcases nominees who represent the different lanes of modern music marketing. Here ...

You’d be forgiven if you thought butter was a carb, just like it’s totally understandable if you didn’t know the new “Mean Girls” is a musical. Paramount, which released the movie over the Martin ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist placement” to independent artists exchanging streams in private communities, ...

Warner Bros. and Paramount angle 'Wonka' and the 'Mean Girls' Broadway adaptations away from song-and-dance numbers to avoid a stigma after big flops. By Mia Galuppo Senior Entertainment Reporter The ...

Musicals have always been a cornerstone of the Hollywood machine, but recently, studio and marketing executives seem terrified of promoting them as such. It was the fall of 2018, and for a week or so, ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

The new “Mean Girls” film, an adaptation of the Broadway musical based on the 2004 movie, is surprising some audiences who didn’t know the film is a musical—but they may not have known because film ...

FTAforbrands work with Fujifilm QuickSnap reflects an industry shift toward platforms that grow over time rather than one-off activations.