Even without the influence of mobile and online video’s rise, advertisers are beginning to look where audiences are, and increasingly, that’s not just on TV. Starcom MediaVest, a top ad buying firm, ...

Are automotive advertisers embracing mobile video advertising to target consumers? A new report says yes, in a big way. Vdopia Inc. this week announced the launch of the Vdopia Mobile Insights series ...

AUSTIN, Texas, Aug. 15, 2024 /PRNewswire/ -- In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

I'm is a skilled (and modest:)) developer and an expert in online marketing and advertising, who is especially interested in researching the major digital ad trends, new cutting-edge features and ...

Advertisers buying online video inventory programmatically are almost certainly using Brightroll, the demand side platform (DSP) that was acquired late last year by Yahoo for $640 million. In the past ...

While you were busy digesting this week’s OMG-IPG megamerger news, there was another acquisition you might have missed. On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform ...

Nielsen announced that the commercial availability of mobile measurement in Nielsen Online Campaign Ratings has been met with significant client adoption—including industry leading agencies, ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...