Mobile-owning consumers in the UK, Germany and France prefer receiving promotions through SMS as opposed to other mobile web, new research published by the Direct Marketing Association (DMA) has found ...
The following is a guest post from Catherine Flint, vice president of sales at Kiip. Mobile couponing sits at the nexus of two consumer megatrends: the rise of mobile-first experience expectations and ...
The need for mobile-only promotions ? an important strategy for marketers just a year ago ? is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of ...
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