Less than two weeks after finally ramping up its adoption of SKAdNetwork 4 (SKAN 4), Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion values. The bug was ...
When the head bean-counter at Brand X walks into the CMO’s office and wants proof that TV spending works, the CMO needs a better answer than “My gut tells me it does.” “Ask anyone in charge of a TV ...
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