REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at AppLovin (NASDAQ:APP) and the best and ...

Gaming and mobile app advertising company AppLovin (NASDAQ:APP) is ripping out of the gate this morning, jumping 32% higher at the open after beating Wall Street's fourth-quarter earnings estimates ...

PubMatic's stock has been volatile but shows long-term potential due to growth in CTV, mobile app advertising, and generative AI initiatives. Despite recent headwinds, PubMatic's fundamentals remain ...