As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Yahoo has doubled down on its mobile bet, agreeing to buy mobile analytics and advertising company Flurry. What does that mean for a company that less than a week ago reported disappointing earnings ...

Under half (46 per cent) of firms have implemented a mobile analytics solution, Forrester research has found, with only two per cent of advertising and marketing budgets focussed on mobile. The ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a sign of the growing importance of mobile analytics, App Annie has ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Knowledge is power. This is especially true when talking about the future ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

IBM will dedicate $4 billion in spending this year to the cloud, analytics and mobile technologies, as it struggles with seismic shifts that are changing the computing landscape it once dominated, In ...

Yahoo has today announced that it has reached an agreement to acquire mobile analytics firm, Flurry. The acquisition is a part of Yahoo's mission to "reimagine users' daily habits", with the firm ...

A new set of reports due later this summer will provide broader, more specific usage metrics to makers of mobile applications Google is readying a new set of Analytics usage reports designed ...

ByteBrew, the all-in-one mobile game analytics platform that provides developers everything they need in order to grow their games business, has expanded their attribution integration to Google Ads; ...

Whether or not you’re aware of it, from the moment a customer lands on your mobile website, they are judging your brand. And it is about more than what your mobile website looks like – today, it is ...

Regardless of whether you have a dedicated mobile site, a responsive web design, a desktop-only site or a mixture, you need to understand the devices your customers are using to access your website.