Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. The first is called Include in conversions. The second is ...

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Consent compliance upgrades. To comply ...

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...

Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ...