Porter's 5 forces analysis is a marketing and strategy analysis tool that allows for the better understanding of an industry or market. You look at the threat of new entrants into a market, the ...

Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...