The Smartwool Intraknit Thermal Max Merino Base Layer 1/4 Zip is now down 40% as part of Smartwool’s winter apparel sale, ...

And that’s why it’s so nice to see ample amounts of merino wool, a big 80%, in these socks. Smartwool’s socks, for example, ...

The Proof 72-Hour Merino Chinos are on sale at Huckberry for $106, a 40% drop from their regular price of $178. These pants ...

The magic lies in Smartwool’s genius blend of sustainably sourced, odor-fighting merino wool that feels soft and supple and ...

Much like Catherine's original Hobbs knit, it is designed to sit smoothly under jackets without bulk. It is available in ...

Throughout your evolution into manhood, you've likely owned many different style shirts. Cotton, linen, knit, polyester, the list goes on. After a while, they all may start to seem the same. Shirts ...

You’ve heard it before: merino wool makes performs best for baselayers. A new study from North Carolina State University backs that up with scientific research. Ever wonder why those expensive merino ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Cozy weather is finally here, which means that it’s time to get your sock drawer in order. The warmest and most comfortable socks are woven from merino wool, a high-performance natural fiber that ...

If you're looking for ways to get back on the golf course sooner this spring, consider incorporating wool into your on-course layering strategy. Bear with us, we know wearing wool on the golf course ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

If you’ve been eyeing up Claudia Winkleman’s The Traitors wardrobe then you’re in luck, because her cosy wool coat from ...