At $8,199, the X2D 100C was always a serious investment. At $5,739, with $2,460 knocked off the price, it becomes an ...

Medium-format imaging titan Hasselblad has announced the successor to 2020's 50-megapixel 907X 50C digital camera system. The 907X & CFV 100C model boasts a camera back featuring a 100-MP ...

Medium format cameras have traditionally been associated with bulky bodies, heavy lenses and hefty price tags – factors that often limit their appeal to studio-bound professionals. With the launch of ...

Photography News: Hasselblad has released the X2D 100C, a 100MP mirrorless medium format camera with better AF, IBIS, and a revised design, along with three new X system lenses. NEW YORK--(BUSINESS ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

Last year, Hasselblad showed off its modular 907X 50C medium-format system, and even sold a limited number in a $7,500 limited edition Moon-Landing kit. Now, the company has announced that the camera ...

A photographer known as analog_astronaut has quietly pulled off something rather special: a fully mechanical, 3D-printed ...

Over the past year, Fujifilm has been slowly trickling out information about the GFX Eterna, a cinema camera built around the same 100MP "large format" sensor (medium format in photography terms) ...

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target When you purchase ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...