A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, ...

Retail media advertising costs are showing signs of stabilization after several quarters of significant inflation, even as competition between platforms intensifies, according to new research released ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts New media buy solution drives efficiency by reducing costs on content ...

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...

The rise of retail media advertising networks in 2022 has led to numerous retailers launching ad businesses to seize the opportunities presented by changing revenue budgets. However, with an uncertain ...

Magna’s latest projection is for growth of 9.2 percent to $369 billion, up from its December estimate of 8.4 percent, with "premium longform streaming" among the outperformers. By Georg Szalai Global ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...