Business leaders have a productivity problem. When it comes to measuring worker performance, organizations have usually relied on traditional productivity metrics to judge the success of an employee.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

GDP is the common measure of economic performance. Under ideal conditions, GDP growth implies an overall improvement in the economy’s performance. However, nearly half of GDP is produced in sectors ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Measuring security effectiveness over time: a practical guide for UK SMEs Many SMEs can say what security tools they have in place, but fewer can explain whether those controls are actually making the ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...