Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

Public relations has traditionally focused on influence and visibility, but proving its value can be challenging. In today’s data-driven environment, PR teams face increasing pressure to show ...

Most public relations firms will cite studies that say PR is at least three times more credible than advertising. After all, if the Chamber of Commerce trusts you enough to address that business group ...

The survey is available here. The International Association for the Measurement and Evaluation of Communication (AMEC) has commissioned Booz Allen Hamilton to conduct the research and garnered support ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

AI is officially mainstream: Over 90% of PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming, but only 13% ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and ...

With so many channels available to reach key audiences, it’s become more important than ever to measure the effectiveness of PR. But are there good quantitative ways to determine whether PR is hitting ...