The Sacramento City Council on Tuesday unanimously passed the first spending plan for the Measure L Children’s Fund, a voter-approved initiative to support youth development and violence prevention.

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...

Today the 401(k) plan is more than an investment program, it is a retirement plan. How successful is your company’s 401(k) retirement plan? Do you know? In recent years, plan sponsors have been ...

Measure R — which supports city youth programming, library programming, crime prevention and utility assistance — is projected to have $3.8 million in revenues and $3.2 million in expenditures next ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...

A measure that would fast-track implementation of Los Angeles’ ambitious mobility plan will come before voters in 2024, after the City Council voted to place it on the ballot on Wednesday, Aug. 24.

The Fresno County Board of Supervisors with two key moves Tuesday gave a big push to putting the Measure C transportation tax renewal on the November ballot. In a 4-1 vote, supervisors approved the ...

Modesto’s 1 percent sales tax increase is expected take effect April 1, and the city plans to spend its initial proceeds on hiring more park rangers, trimming more trees and increasing park ...