Video games could give ophthalmologists an easy window not into the soul, but into eye health and the eye-brain-body connection—the three-way reciprocal communication that influences our actions.
Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media ...
In an update that could have implications for future standards for measuring advertising in the metaverse, including new three-dimensional and mixed reality ad formats, the Interactive Advertising ...