Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. The marketing technology landscape’s heading toward 15K territory. Scott Brinker, first ...

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP. Most marketers in the hunt for ...

This post was co-authored with Anna Chavis and Jace Moreno, MBA students, Fuqua School of Business, Duke University. At a recent roundtable discussion at Fortune’s Most Powerful Women Summit, Beth ...

Editor’s note: Arik Kleinstein and Kobi Samboursky are partners, Hagar Sagi is the director of marketing and Yoni Krakow is an intern at Glilot Capital Partners. Marketing technology is in the midst ...

When CMOs own and define their company's marketing technology strategy, their organization achieves more targeted, relevant, and efficient customer engagement and greater revenue contribution, ...

STAMFORD, Conn.--(BUSINESS WIRE)--Artificial intelligence (AI) for marketing, customer data platforms (CDPs) and real-time marketing are some of the technologies at the Peak of Inflated Expectations ...