According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Learn how to achieve the ultimate “It Girl” makeup look for 2025—fresh, clean, and effortlessly glowy! Perfect for everyday wear or a polished online presence, this step-by-step tutorial from the ...

Add Yahoo as a preferred source to see more of our stories on Google. The clean girl aesthetic is a popular beauty trend that emerged on TikTok in 2021. Inspired by celebrities like fashion models ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...