Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo. In a new series of three Macbook ads, ...

Today, Apple shared its new Fuzzy Feelings holiday ad, which uses stop-motion to tell a holiday story. As it's been doing over the past few months, the company's videos have been shot using an iPhone ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

Apple today shared a trio of humorous Mac ads that focus on the battery life, Find My, and the performance capabilities of Apple silicon notebooks. The "Charged" ad, for example, shows a serious ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...