Add Yahoo as a preferred source to see more of our stories on Google. Chocolate-side-down may have been the intended way to eat chocolate digestives from the beginning (Getty/iStock) People have been ...

Global snacking company Pladis is expanding its classic noughties brand, BN, with the introduction of a new cake format, McVitie’s BN Mini Rolls. Available in two classic flavours, Raspberry and ...

It has to be McVitie's... or does it?

McVitie’s is reducing sugar in nine of its best-selling UK biscuits by up to 10%, in what it calls a breakthrough in sugar reduction that doesn’t compromise taste. The reformulated McVitie’s Original ...

The snacking brand has appointed TBWA\London to handle strategic and creative duties while Manning Gottlieb OMD will take control of media planning and buying. Both agencies will work across a range ...

The campaign includes a 30-second ad, which will launch tonight (7 July) at during Coronation Street on ITV1, will run until 1 September across key regional and national channels. Created by Grey ...

Pladis is introducing a new limited-edition flavour to its McVitie’s Digestives range: Raspberry & Cream Pink Digestives. The product features golden-baked Digestive biscuits topped with a raspberry ...

McVitie’s is undertaking its biggest ever marketing initiative to date by joining forces with Britain’s Got Talent as the new headline sponsor of the entertainment talent show for 2022. The ...

People have been eating chocolate digestives incorrectly since they were first created 100 years ago, a biscuit factory boss has suggested. Anthony Coulson is general manager at McVitie’s chocolate ...