CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

Many shoppers are sitting on untapped value from memberships and loyalty programs they already pay for. From free prescriptions to hidden travel credits, these benefits can easily outweigh annual fees ...

No. 70 Oregon women’s tennis (12-13, 3-10 Big Ten) was defeated 4-1 by the No. 56 Penn State Nittany Lions (14-10, 5-8 Big Ten) to close out... No. 51 Oregon men’s tennis ends regular season with 4-1 ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.