And there (likely) never will be. SOPA Images/Getty Images Everyone loves to save money on groceries, and one great way to do just that is to participate in the loyalty program at your supermarket of ...

NORFOLK, Va. — Researchers at Old Dominion University’s Loyalty Science Lab are diving into the complex world of brand loyalty. To better understand what makes a customer loyal and where business ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

If you’re in charge of your company’s loyalty program, your role has never been more important. As consumers continue to grapple with inflation, a new report from IAG Loyalty shows how programs can be ...

Finding innovative ways to drive player loyalty and increase lifetime value (LTV) are at the top of the agenda. For nearly three decades, marketers celebrated impressive mobile gaming growth that ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Consumers love perks. From complimentary airport lounge ...