To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

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It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

After months of speculation, and some major changes from a previous design, New Palestine Town Council has approved a new ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...