Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Learn the prompts that produce pro logos. Clear shapes, steady line weight andstrong contrast, helping you convert AI drafts ...

A simple monogram revolutionised brand design.

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

This year’s Olympics have a confusing logo for a confusing time. After delaying the Games last year to curb the spread of COVID-19, Olympic organizers opted against updating the logo for 2021. The ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...