Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken ...

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By: Todd Johnson, Director of Vertical Marketing at Juniper Networks. Delivering an exceptional customer experience has never been more challenging. Retailers need to leverage technology to embrace ...

When Amazon enters your business on the e-commerce side of things, you might be worried. But when AWS launches a cloud service in your market category, that could be great news. Amazon Location ...