If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Rent-A-Center’s store network includes more than 400 U.S. locations run by franchisees who seek to build ties with rent-to-own customers in their surrounding communities. The company recently teamed ...

Marco's Pizza has partnered with SOCi Inc., a marketing platform for multi-location brands, to utilize SOCi's local store marketing platform systemwide. The partnership will help raise brand awareness ...

Nowadays, it seems like everyone knows an influencer — if you aren’t one yourself already! In LA alone, thousands of content creators call the city home, and they belong to a global creator community ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

The Wendy’s Co. is expanding its localized social-media advertising on TiKTok with the Tiger Pistol platform, according to a press release. Dublin, Ohio-based Wendy’s and Tiger Pistol said the ...

SOCi Inc. and Express Employment Professionals announced today the staffing company has selected SOCi as its multi-location marketing platform of record. Through SOCi Social, SOCi Reviews, and most ...