LinkedIn has become more than a digital résumé platform—it's now a powerful space for building influence, sharing insights, and nurturing professional communities. As the platform continues to evolve, ...

Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

LinkedIn is reimagining how business-to-business (B2B) marketing should work. On Tuesday the company introduced a platform that will recommend an end-to-end campaign and automate the optimization ...