Why it matters: YouTube’s algorithm shapes what you see, so unfiltered recommendations can quickly fill your feed with irrelevant or unwanted videos. What to do: Use tools like 'Not interested,' clear ...

YouTube is one of the most powerful platforms for music discovery, with its recommendation engine influencing what billions of users hear daily. For artists, learning to work with this system—through ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube's algorithm recommends right-wing, extremist videos to users — even if they haven't interacted with that content before — ...

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. In a new video from project manager Rachel, who works on ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...