Allergic reactions: Although rare, sensitivity or allergic reactions to the products used during a keratin lash lift can occur. This may include swelling, rash, or discomfort in the eye area. Before ...

Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

I stopped wearing mascara two years ago after I couldn’t find one that would stay put. Not only did this save me time in the morning, it also allowed my lashes to get in really good shape. Don’t get ...

The latest magic wand in question? L'Oréal Paris Telescopic Extensionist Mascara. At under £14, it’s considerably cheaper ...

Our eyes are the most impactful facial feature. This explains why the beauty industry is full of products– such as lash-defining mascaras and eyelash curlers– that enhance the windows to our souls.

An honest review of Lancôme's Curl Goddess Mascara, a lash-curling formula that lifts, lengthens, and volumizes even ...

Move over, eyelash extensions! There's another beauty treatment in town that's promising larger-than-life lashes and gaining major traction. Lash lifts are becoming a go-to treatment for beauty ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...