The U.S. Department of Energy has selected Virginia Tech and the Southeastern Universities Research Association to operate ...

Over the course of eight weeks, beginning in May 2024, the startups worked with one or more of the participating transit agencies. The following test results highlight how their technologies can help ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...