At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

Build first, then play in a galaxy far, far away ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.