Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The Danish global toy company LEGO unveiled at CES 2026 a ‘Smart Brick (LEGO parts)’ that reacts with light and sound based ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...