Creative Bloq on MSN
Why Lego's smart bricks are actually a genius move
The new Smart Play system feels like a thoughtful evolution that has carefully considered Lego’s mission of play, surprise, ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
Yardbarker on MSN
'Lego Smart Play' offers incredible value in addition to innovative fun, shares the Lego Group
At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...
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