Lego announced that a set based on Transformers character Bumblebee is about to take flight. The new release in the Icons line will cost $89.99 when it shows up on the official site on July 4, 2024, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Actor Tom Holland is best known for portraying your ...

LEGO Transforms Legendary Rock Band Into Custom Set originally appeared on Parade. LEGO is ready to rock! The popular building toy brand is also home to a chain of global theme parks and resorts, and ...

Like LEGO Optimus Prime, LEGO Bumblebee is divided into 10 bags of bricks and Technic pieces. You initially built Optimus as an Autobot, and the last several pages of instructions were a how-to manual ...

LEGO has focused more on the 18+ age range in recent years, releasing plenty of LEGO sets for adults. One of the ways this manifests is in sets that play to adults’ nostalgia for when they were kids.

When a small square ‘Smart Brick’ was combined with LEGO blocks assembled in the shape of a car, a ‘vroom’ sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Actor Tom Holland is best known for portraying your friendly ...