The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...