“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Jo Min-Su was working toward a computer science doctorate at one of South Korea’s best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at ...

Deep in the heart of Yeoju-Si, South Korea, an ancient treasure is revolutionizing modern skincare. Ginseng, nicknamed the “man-root” for its uncanny human-like appearance, has emerged from centuries ...

If Korean skincare has taught us anything over the years, it’s this—great skin doesn’t come from rushing. There’s no magic ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

Rice water is a generations old Asian skincare beauty secret. It is prepared by soaking or boiling rice in water and ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

The three-day convention — which had more than 350 booths and attracted more than 100,000 people from around L.A. and the country — was sponsored by South Korean health and beauty giant Olive Young, ...