Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended amount of fluoride toothpaste.

P&G must "clearly depict the appropriate amount of toothpaste for children" on Crest packaging.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Children can still get fluoride through toothpaste, rinses and more Dentists say parents play a key role in brushing and flossing correctly TUESDAY, Dec. 16, 2025 (HealthDay News) — For decades, ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...