It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system.

Jung was the pioneer of holistic psychology, espousing the idea that there is a central force, pattern, story, etc., connecting the spiritual, emotional, and physical worlds. That is, we can interact ...

Emma Jung, Toni Wolff and Sabina Spielrein were brilliant thinkers in their own right. Now, they are finally getting their due. Carl Jung at an Eranos Foundation Conference with conference organizer ...

Heirloom’s Rob Meyerson explores whether the horoscope-like world of brand archetypes is harming the industry. Maybe that’s just something a ‘jester’ would suggest. The brand archetypes framework is a ...

When I help comedians (and all kinds of speakers) develop their persona, I work with Jungian archetypes. By using these archetypes as a starting point, stand-up comedians can gain a better ...

A lot of words have been written so far about why Bihar voted the way it did. Pro-regime commentators claim it's a vindication of the current establishment’s popularity while the opposition sees the ...