Opinions expressed by Entrepreneur contributors are their own. We all have intuition, but few know how to use it effectively. Intuition is your ability to understand something without thinking about ...

In today’s fast-paced world, intuition often takes a backseat to data-driven decisions. Yet successful leaders across industries attribute their achievements not just to knowledge and experience, but ...

Intuition is the ability to understand something instinctively, without any need for conscious reasoning or an explanation. The use of intuition is sometimes referred to as responding to a "gut ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...