As the pioneer of innovation in streaming advertising, Disney connects THE STREAM to the shopping cart with new commerce-led format, Gateway Shop. Disney has launched a beta program for its first ...

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

What works in online video advertising? That book is still being written. As viewers shift from pay TV to over-the-top, as they spend more time streaming shows and flipping through newsfeeds, ...

If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

According to a report I saw published last week, the advertising industry is forecast to grow more than 5% next year. That’s a lot of growth for an already enormous business, but what I find most ...

Credit: The Image Party / Shutterstock. Conagra Brands is set to enact a “robust and multifaceted” investment for the rest of the year to “build momentum” after cutting sales and profits guidance.