In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Research across Cambodia, Fiji, Indonesia and Sri Lanka highlights how gender norms perpetuate corruption against women. Sexual exploitation thrives in environments where officials objectify women, ...