From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

A new bipartisan bill aims to jumpstart U.S. immersive technology use, research and development in a bid to keep pace with other nations. The term immersive technology refers to extended reality (XR) ...

Aslanyan is the Head of Growth for HTC VIVERSE an open, cross-platform metaverse to create, connect & explore immersive worlds. Immersive storytelling blends technology and narrative to create ...

Lawmakers in the House and Senate introduced a bipartisan bill Wednesday that would create an advisory panel aimed at developing a national strategy for technologies such as virtual and augmented ...

InterDigital is a global research and development company focused primarily on wireless, video, artificial intelligence (“AI”), and related technologies. We design and develop foundational ...

Immersive visuals surround a scene from the film "The Matrix" during a press preview for "The Matrix in Shared Reality" on Wednesday, May 28, 2025, at Cosm Los Angeles in Inglewood, Calif. (AP ...

Clients have long used traditional tools such as journals, metaphor, movement and artwork to express what words alone could not capture. Today, immersive technologies offer new ways to explore and ...

As the line for flu shots at the Menlo Park City School District (MPCSD) vaccine clinic grew, it became a potential breeding ground for kids’ worries and tears. But when children peeked into the wide ...