Ice baths are fast-evolving into a multi-million dollar global industry as a result of growing demand Read more at The ...

Dozens of worshipers took a deep breath and a brave plunge into icy waters at a Tokyo shrine Sunday, keeping afloat a New Year tradition to purify the soul and pray for good health.

If you've spent even a little time on social media in recent years, you've no doubt come across a swath of "wellness" content. But perhaps there are also other forces at play here, as wellness culture ...

For recovery after intense training and to promote health–ice baths have been trending for years. But do all people benefit ...