"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself, ...

Interactive Advertising Bureau CEO David Cohen announced proposed draft legislation and plans to push for action to protect ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

The Interactive Advertising Bureau (IAB) has unveiled a new, multi-year initiative aimed at overhauling how advertising and ...

At its Annual Leadership Meeting, the IAB announced today that NBCU's Alison Levin has been appointed Chair of the IAB Board ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

LiveRamp (NYSE: RAMP) today announced that CEO Scott Howe has been awarded the Interactive Advertising Bureau’s (IAB) Service of Excellence — Lifetime Commitment Award. Presented onstage at the 2026 ...