As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today appointed Shenan Reed, global chief media officer, General Motors, as the new chair of the trade ...

The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and Disclosure Framework, an industry ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive ...

One of the biggest problems in retail media is getting some fresh attention. Today, the Interactive Advertising Bureau and Media Rating Council are together unveiling a set of guidelines that tackle ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...