There's no denying it, beauty trends are always evolving, and TikTok has made it easier for makeup enthusiasts to transform the way they use their go-products. The latest viral hack repurposes eyebrow ...
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The power a lipstick holds during a makeup battle is simply like a quick mood lifter that instantly lifts the whole show of ...
Neutral lipstick is one of those makeup trends that's easier said than done. One look at Jennifer Lopez and you're sold on sporting the daytime-casual look yourself, but one question: How exactly do ...
ELLE editors put the brand’s latest launches to the test.
Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. You might have spotted similar videos before. Not long ago, a claim that your most ...
Clinique has officially answered beauty lovers everywhere by launching a lip liner in one of its most iconic shades: Black Honey. For years, fans of the brand’s cult-favorite Almost Lipstick have been ...
Hold onto your socks, lipstick innovation is afoot. I'm not talking lip masks or lip gels or lip palettes — I'm talking lipstick that looks like eyeshadow. Not just that, but an eyeshadow duo. Jokes, ...