We talked with Jake Harris ’19, a principal at the impact investing firm DBL Partners, about the challenges of measuring the ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Imagine this: At a gathering someone asks, “Has exposure to the internet been good for society or bad?” The ensuing debate reveals varied opinions, yet the conclusion suggests that everyone agrees the ...

AI is powerful, but it is not magic. Just because developers use AI tools does not mean outcomes will improve automatically.

Philanthropy plays a special role in the betterment of society. Its flexibility allows for intervention and experimentation in line with—and often ahead of—government policy and private sector ...

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How can we account more fully for the impact of a faculty member’s research? There are of course the obligatory publications in respected journals with a high impact rating. Official awards from ...

The Pentagon still lacks clear ways to measure if the organizations charged with innovation in the Department of Defense actually work. In 1964, the federal government funded 67 percent of research ...

Marketing to moms and families has evolved far beyond counting likes and impressions. Brands want to know how influencer campaigns move sales, and moms themselves are leaving a clear trail of ...