Being asked, “What perfume are you wearing?” is something I’ve rarely heard outside of an in-person setting—and that fact only makes the compliment sweeter in a post-pandemic world. As for my answer?

Making your scent endure isn’t just about picking a long-lasting option: it’s chemistry. It’s timing. It’s even about where you spray it. “Fragrance is where chemistry meets memory,” says perfumer ...

A new year calls for a new signature scent, and the biggest fragrance trends of 2026 are full of inspiration. Last year saw ...

We may earn commission from links on this page, but we only recommend products we love. Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be ...

Do you ever spritz your favorite perfume only to realize a few hours later you can’t smell it on yourself anymore? Perhaps you’re unsure of the correct application method, so you simply spray a large ...