Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

Have you ever scrolled social media, saw young creators sharing their PR unboxings and thought: Dang, I want that for me, but I don’t know where to begin? If the answer is yes, then I’ve got good news ...

Get clear on your message before seeking attention. Don’t treat visibility as a one-time event. Amplify your media coverage across every channel. Use LinkedIn like a newsroom, not a bulletin board.