Decentralized search engines are coming up as an alternative approach. Instead of depending on a single organization to index, rank, and deliver results, they ...

For decades, the way we find information on the internet changed only in small ways. Doing a traditional Google search today doesn't feel all that different from when, in the 1990s, you would Ask ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Shares Insights On How Search Really Works In 2026 and why brands must optimise for rankings, AI systems, and direct answers to stay visible.